The Potential of VR and AR For Hospitality and Tourism Brands
The Potential of VR and AR For Hospitality and Tourism Brands by Dave Alder There’s no doubt that the tourism and hospitality industries have embraced VR more than most verticals. While extremely variable in quality, 360º hotel room tours and destination experiences...
Do You Know What Your Brand Sounds Like?
Do You Know What Your Brand Sounds Like? by Dave Alder Have you ever thought about how you sound? As individuals, it’s is a huge part of our make-up and level of attractiveness. People are more likely to elicit an emotional response by reacting to sound versus...
5 Often Under Optimized Brand Touch Points
5 Often Under Optimized Brand Touch Points by Dave Alder Touch points are the moments and situations in which a customer comes into contact with a brand. Many are obvious—the company website, email communications, advertising and social media to name just four. Yet...