Do You Know What Your Brand Sounds Like? by Dave Alder Have you ever thought about how you sound? As individuals, it’s is a huge part of our make-up and level of attractiveness. People are more likely to elicit an emotional response by reacting to sound versus...
5 Often Under Optimized Brand Touch Points by Dave Alder Touch points are the moments and situations in which a customer comes into contact with a brand. Many are obvious—the company website, email communications, advertising and social media to name just four. Yet...
Virtual reality. Augmented reality. Mixed reality. The Differences Explained. by Dave Alder The relative differences between virtual, augmented and mixed reality can be quite confusing. As the industry is still evolving, consensus is still blurry. This can make it...
Repositioning Your Brand – 10 Situations by Dave Alder Repositioning enables companies to change the way customers associate with their brands and products. It provides a revised brand promise and sometimes even personality. If developed effectively and implemented...