5 Often Under Optimized Brand Touch Points

5 Often Under Optimized Brand Touch Points

by | Jul 27, 2018 | Uncategorized

5 Often Under Optimized Brand Touch Points by Dave Alder   Touch points are the moments and situations in which a customer comes into contact with a brand. Many are obvious—the company website, email communications, advertising and social media to name just four. Yet...
Repositioning Your Brand – 10 Situations

Repositioning Your Brand – 10 Situations

by | Jul 20, 2018 | Uncategorized

Repositioning Your Brand – 10 Situations by Dave Alder Repositioning enables companies to change the way customers associate with their brands and products. It provides a revised brand promise and sometimes even personality. If developed effectively and implemented...

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